Analyse Louisa’s Marriage with Bounderby as an Example of...

A patriarchal society is the one in which the father is the head of the family. In such a social system, men have authority over women and children, and descent, kinship, and title are traced through the male line. The idea of utilitarianism suggests that human beings act in a way that highlights their own self-interest. It is based on pure factuality, leaves out on imagination. Dickens provides three vivid examples of this utilitarian logic in Hard Times through the characters of Mr. Thomas Gradgrind, Mr. Bounderby, and Mr. Gradgrind. Mr. Gradgrind educates his daughter, Louisa, with facts and facts alone. He raises her to disregard emotions and see everything in terms of statistics. He forces this type of education upon Louisa much†¦show more content†¦Bounderby allowing the process of her suppression to continue. Since Louisa is a dedicated sister, she marries Mr. Bounderby for Tom and expresses her regret for it. John S. Mill refers to this deteriorating status of women in the Victorian era in his essays. According to him, husbands considered women to be their property and could even rape her. That is an idea which is absolutely unacceptable to Mill. Mill believes that man and woman are partners and a healthy relationship can be built up only when each treats the other with respect. A marriage creates an atmosphere where a woman becomes subservient to man and that is a position which is unacceptable to Mill. He says that women have been traditionally subjugated by men and therefore it appears a natural thing because it is a practise that has been going on for generations. He also mentions that education, culture and tradition were geared up to train women to believe that they are inferior to men and therefore, they should be submissive to their needs. Domination on women is taken for granted by the male. Whether superior or inferior to the woman, the man feels it’s his right to dominat e women. Mill believes that women must be given their rights. Until and unless women are given equal putting in society, society will not progress. It is important that we discard traditional ideas regarding women and treat them equally for the overall well-being of the society. In the novel, Louisa is

Taking a Look at Addisons Disease - 530 Words

Autoimmune diseases are very common. There are over 23.5 million Americans who suffer from such diseases. Women of child bearing age and people with a family history of autoimmune diseases are more likely to be affected by these diseases. Addison’s can also occur in dogs. This type of disease is one that is caused by the attack of healthy cells and tissue. The immune system can’t tell the difference between the healthy tissue and the bad one and it attacks the normal one creating an autoimmune disorder. Autoimmune disorders can destroy body tissue, change the function of an organ, or cause abnormal growth in an organ. Parts of the body that are usually affected by these disorders are joints, muscles, blood vessels, endocrine glands, or other organs. There is a wide variety of autoimmune diseases. More than 80 kinds of diseases have been discovered. One common autoimmune disease is Addison’s disease. Addison’s occurs when your body creates antibodies which attach onto your adrenal cortex and destroys the cells which create cortisol, and aldosterone. This may not seem to be a big deal but, it is life threatening. Cortisol is a hormone which responds to stress, increases blood sugar, and suppresses the immune system. . It also helps regulate the metabolism. When there is a lack of cortisol you can have symptoms such as diarrhea, inability to handle stress, vomiting, loss of appetite, and much more. Aldosterone works with blood pressure, and helps regulate the salt and waterShow MoreRelatedPathophysiology Of Addison s Disease1103 Words   |  5 PagesPathophysiology Addison’s disease is also known as Adrenocortical Insufficiency, which means the adrenal cortex does not produce enough hormones (Understanding Medical Surgical Nursing, 2015). Addison’s disease occurs when the adrenal glands, above the kidneys, don’t make enough hormones that are essential to normal body functions (Understanding Addison’s Disease, n.d.). The most common cause of Addison’s disease is due to the adrenal cortex being abnormally small or atrophied. This causes theRead MoreAddison s Disease : Lauren E. Brown1641 Words   |  7 PagesAddison’s Disease Lauren E. Brown Central Carolina Community College  Alongside with organs, bones, and tissues, the human body also functions through hormones. Some of these hormones are produced by the adrenal glands which are located right above the kidneys. Adrenal glands produce hormones that give vital instructions to almost every organ and every tissue in your body. When someone’s adrenal glands do not produce enough amounts of certain hormones such as cortisol and aldosterone, thisRead MoreThe Common Disease Of Addison s Disease1625 Words   |  7 PagesAbstract Addison’s Disease goes unnoticed in a lot of people. Addison’s is sometimes called the uncommon common disease because people are walking around with it but the symptoms are so closely associated with other illnesses, go undetected. Knowledgeable professionals are even hard to find. People knowing living with Addison’s Disease are constantly in fear not knowing if they were to go in a crisis, who would have enough knowledge about the disease to assist. Yes, most first responders, ER staffRead Moreâ€Å"The President Has Been Shot† the Assassination of John F. Kennedy600 Words   |  3 Pagespain all his life; he had Addison’s disease among many other illnesses. John F. Kennedy declared himself the Democratic candidate for the 1960 election against former Senator Richard Nixon of California. Nixon and Kennedy shared many personal similarities, but John greatly lacked experience. One of the top issues of that time was the spread of Communism and the ending of World War II. The election of 1960 became one of the closest in American history with Kennedy taking the lead and becoming theRead MoreBiography Of John F. Kennedy Essay1644 Words   |  7 Pagesacademics and sports† ( Rorabaugh 39). John was a sickly child and was a bit shy and quiet (Rorabaugh 39). Joe Kennedy pushed his children to get into politics and eventually become president. After World War II, John Kennedy was diagnosed with Addison’s disease. Later on, when Kennedy is running for president this hurts his campaign because people believe he is too weak and frugal . Joe Kennedy was determined to get his son in the White House, so he believed John needed to become a senator in orderRead MoreAn Autoimmune Disorder That Directly Affects The Thyroid Gland1539 Words   |  7 PagesGraves’ Disease is identified as an autoimmune disorder that directly affects the thyroid gland. Characterized as the most common cause of hyperthyroidism, Graves’ Disease encompasses an overactive, enlarged thyroid gland, which produces an excess of thyroid hormones [1]. Approximately 3% of the United States population is affected by Graves’ Disease and 60-80% of patients affected with Graves’ disease are diagnosed with hyperthyroidism [2]. The approximate female to male ratio is 5/1, with majorityRead MoreQuestions On Central Vascular Devices1043 Words   |  5 Pages in addition to other substances to stay healthy. Question 9 You should alert your doctor and pharmacist if you are allergic to any drugs. Make sure your doctor is aware if you are taking other medications. Tell your doctor if you have or have ever had diabetes or heart, kidney, liver, lung or Addison’s disease. If you are pregnant, plan to become pregnant, or are breast feeding, so that the risks and benefits of receiving TPN can be discussed. If you continued to received TPN while you areRead MoreLife And Death Of John Fitzgerald Kennedy Essay1413 Words   |  6 Pages(Department, 2013) Sicknesses Everyone thinks his life was great, but the ugly side of his life was because of his chronic bouts of illness. He experienced Addison’s disease, Osteoporosis, a bad back, which led to him taking constant pain relievers and steroids, progressive anemia, and also low blood pressure (Kelly, 2013). Addison ’s Disease is where Mr. Kennedy’s body did not produce enough cortisol leading to muscle weakness, depression, tanned skin. Most of the time this would have held downRead MoreThe Rules Of Education Act1740 Words   |  7 Pagespatient and it also has different sort of results with different human beings. Methadone is said to be a very famous and successful drug which is used in opiate addiction. The case shall be avoided in in case of patients with hypothyroidism, addison’s disease etc. herein Cisco is prescribed for the drug in order to cure himself hence this shall not be considered as an offense in the eyes of law, also substantiating that the dose was not high or taken regularly in such manner which shall get him addictedRead MoreEssay about Understanding Celiac Disease2445 Words   |  10 Pagesdiagnosed patients, there is no recognized cure for Celiac disease. What the individual must do instead, is change their diet completely. Some may think that changing a diet around is no big deal and in fact, that may be true until it happens to them. Similar to many other aspects of life, nothing seems to be a problem or as severe until it directly affects the person who thinks it is not a big issue. This makes people diagnosed with Celiac disease lives challenging. On top of having to change their diets

Womens Representation in Newspapers - 1844 Words

Representation is the way people or events are portrayed in the various media outlets through the use of linguistic devices, the choice of vocabulary, often with the accompanying images. Frequently, the representation relies on the use of stereotypes and cultural bias. The language used in news stories can be used to represent particular groups or cultures which conform to the existing stereotypes – it is a powerful tool by which the attitudes can be constructed, promoted or challenged. People in the news are defined by their gender, race, age, sexuality or religion and therefore can be exposed to discrimination on these grounds. Mostly, the representation of certain groups in the newspapers is implicit – the ideology is concealed and as a†¦show more content†¦The objectified and sexualised portrayal of women in the UK press is a form of discrimination and stereotyping which is unparalleled for men and reinforces gender inequality. Media influence and the exten t of the misrepresentation may also impact on the way men view and treat women, as the exposure to sexualised depiction of females may lead to thoughts that women are frivolous sex objects with no valuable contribution to the society. Furthermore, as a consequence of the exposure to sexualised content in the press, men may become more accepting of sexual harassment and oppressive sex role stereotypes (APA, 2007 cited in Eaves et al, 2012). In the Leveson Inquiry, The Sun former editor Dominic Mohan said that â€Å"Page Three† is an innocent staple of British life, where daily pictures of topless models celebrate natural beauty and amount to the British institution (The Guardian, 2012). On the other hand, Holland (1998: 24 - 26) argues that the visual presentation of the page has no association with women and focuses on a â€Å"masculine insistence on the inalienable right to a lustful gaze† and the smile on woman’s face is an anthology for â€Å"an unproblematic agreement between men and women which promises an access to a sexualized body.† The use of the female body as a commodity in the mainstream press raises an ethical issue of undermining women’s position in the society.Show MoreRelatedThe Media s Impact On Public Opinion936 Words   |  4 PagesThe media has always had a powerful impact on public opinion in Britain. With several different types and means of communication, such as TV, newspapers, social networking and radio, it is difficult for the public to not be even slightly impacted by the opinion of thousands that surrounds them every day. However, with newspapers spinning stories to promote the party they favour (such as the Daily Mail in favour of Conservatives or the Mirror in favour of Labour ) or to disparage the opposition, isRead MoreSusan B Anthony In The Womens Suffrage Movement1295 Words   |  6 PagesSusan B. Anthony In The Women’s Suffrage Movement The crucial process of slavery was the biggest economic salvation in the United States for hundreds of years. With time, many evangelical Americans began to emphasize the struggling lives of slaves in order for them to be saved through the grace of their mighty God. In the early 1800s, the Second Great Awakening rose to power to acknowledge the slaves and their rights as children of God. During the Civil War (1861-1865), the Abolitionist MovementRead MoreAn Investigation Into the Media Representation of Gender in Sport1303 Words   |  6 PagesAn investigation into the media representation of gender in sport. There have been many studies and investigations into the different types and intensity of the media coverage in sport involving both sexes. This investigation will look at previous studies and reports carried out by researchers to discover why different genders receive different media attention in sport, and to see whether this has an adverse effect on other issues such as participation. It is a clear fact that menRead MoreObjectification Of Women And Women1462 Words   |  6 Pagesâ€Å"Men and women facing objectification: The effects of media models on well-being, self-esteem and ambivalent sexism† examines media representations of men and women and how they are related to levels of sexism and psychological well-being. The literature on objectification has mostly indicated the connection between viewing objectified media representations and women’s body displeasure and motivation to achieve a slim body. The goal of the current study was to further past research by studying theRead MoreThe Impact Of Media On Female Athletes967 Words   |  4 Pages Females very rarely receive more coverage than males, despite their efforts and achievements being equivalent (Weter and Canni, 2013). This is evident in the sport sections of newspapers as well as other forms of mediated sport. Often only a minute portion, if any, of a newspaper page is utilised for the representation of female athletes. Media personnel attempt to permeate ideologies to wider society through the use of media texts, often legitimising the notion that sports are naturally an activityRead MoreThe Women s Rights Movement1366 Words   |  6 PagesWomen’s Rights Movement The equality women have today did not just happen over night.In this passage there will be evidence of an impowering fight that women over came to say WE ARE IMPORTANT TO!! All the brave strong women that fought this battle, along with the obstacles women still face today.Also the surprising fact that women’s rights also consists of racism and sexual orientation.This movement was necessary, and is truly an accomplishment in history. The first outbreak of confidentRead MoreWomen in Sports Essay example938 Words   |  4 Pagesthe twentieth century, women embarked on opportunities to fight for their equality. The suffrage movement brought forth the idea of women’s rights, which led to the â€Å"golden age of women’s sports† in 1920 (Simri 67). Women in this era began to participate in a larger number of sports such as golf, tennis, swimming and basketball. As women’s status in society began to shift, the idea of one’s independence began to emerge within the social fabric of society. This common idealRead MoreBlack Press : Soldiers Without Swords991 Words   |  4 PagesWithout Swords detailed the dynamic history of African-American media in the United States. Newspapers created community amongst Black Americans by connecting stories of Black life across the country, and allowed Black people the freedom to express themselves politically and socially through their own words, as opposed to White people telling them how they should feel. The story of the Black press as newspaper print faded before the end of the century, but Black press as a cultural phenomenon continuesRead MoreAnalysis Of Julia Gillard s Misogyny Speech 918 Words   |  4 Pagesmisogynistic observations the leader had made in the past. Since the second-wave feminist movement of the 1970s, renowned commentators have discussed the negative contrast between the depiction of men and women in the public sphere. Examining the representation of women in politics, combi ned with their negative portrayal in the media, it is clear gender inequality is thriving. It can be argued that women in the public sphere, especially powerful women, are rigidly assessed through the male gaze, whileRead MoreDoes Political Journalism Affect The Uk Adequately Serve The Needs Of A Democratic Political System?1455 Words   |  6 PagesDoes political journalism in the UK adequately serve the needs of a democratic political system? The newspapers in the United Kingdom tend to take a partisan line in their reporting. According to Michael Schudson (2001,165) the concept that a journalist should be objective is relatively new and cannot be applied identically to all countries and contexts. 24, mass media politics ) He argues that the need to be objective as a journalist is felt more strongly in the UK than in countries such as Germany

The War on Drugs Essay - 1798 Words

Throughout U.S governmental history, policies have been known to affect the way of life and every aspect. The topic it choose to research is about â€Å"The War on Drugs†, the impact policies have on society and if it does help the public or tend to extent social inequality. This topic is very important to me in the sense that, I look at the community I live and see how drugs have affected people lifes, broken up families and also destroyed the community itself. I wanted to know if the â€Å"war on drugs† stop our neighborhood from being flooded with drugs or it just over shadow the real problems that needs to be tackled. It is also very important for people to know about this topic because the issue is not only about drugs but also the growth of†¦show more content†¦Also the punishments imposed are cruel which lead to me to think about how minority get sentenced when it come to drug arrest. And looking on the nature of this country and the ideas it was built on, I came to the conclusion that black and minorities are going to get the bitter end of the stick, the worse sentences. The laws are just strengthening the inequality we have in American Society today. This reminded me of Karl Marx saying â€Å"the ideas of the ruling class are the ruling ideas†. In order words, since this country was built on racism and the leaders of the nation are white then the laws are going to favor them. nbsp;nbsp;nbsp;nbsp;nbsp;During my research there were a lot of things I found really disturbing. The United States has the highest population in the world with most being victims of the â€Å"drug war†. Since the beginning of the war of drugs studies have shown that drug use has not decline but increased. (Figure 1) Figure 1 Annual drug sales in the United States have been estimated at $110 billion in the late 1980s, more than double the combined profits of all Fortune 500 companies. The economic toll from drug abuse and drug-related accidents approaches $60 billion per year. Also the amount of money spend each by the government to fight the war keep increasing but to no better results. In 1969, $65 million was spent by the Nixon administration on the drug war; in 1982 the Reagan administration spent $1.65Show MoreRelatedThe Drug War On Drugs1378 Words   |  6 Pagesnon-violent drug charges. These people’s lives are now forever changed because of a mistake they made. This mistake is continually made every single day and Americans are being punished in extreme ways for a non violent crime. The United States needs to decimalize all drugs because the drug war is costly, causes high incarceration rates, and isn’t effective as European drug solutions. In the 20th century, the United States government led a major renewed surge in drug prohibition called the War on DrugsRead MoreThe War On Drugs And Drugs Essay972 Words   |  4 PagesThe war on drugs have been a critical issue that has repeatedly held a great debate topic. It was in the 1906 when the first act against drug was put into effect with the Pure Food and Drug Act which required all over-the-counter medication to have label of its ingredients. Under President Nixon the first executive branch office to coordinate drug policy was formed and the Comprehensive Drug Abuse Prevention and Control Act was put into place. Two years following that the Drug Enforcement AgencyRead MoreThe War On Drugs And Drugs1486 Words   |  6 PagesThe War on Drugs Despite an estimated $1 trillion spent by the United States on the â€Å"War on Drugs†, statistics from the US Department of Justice (2010) has confirmed that the usage of drugs has not changed over the past 10 years. Approximately $350 billion is spent per year on the â€Å"war on drugs†, only $7 billion is spent on prevention programs by the federal government. The war on drugs is more heavily focused on how to control crime, instead of how to prevent it. Not only is the war on drugs costlyRead MoreThe War On Drugs And Drugs Essay1549 Words   |  7 PagesIntroduction Drug has been a serious issue in our society and criminal justice institutes due to many problems associated, including the violence, negative health benefits, social disorganization, and other negative consequences. The police agencies have adopted a policy called â€Å"The War on Drugs†, as a response to the rising drug problems. The War on Drugs has popularized variety policies and practices that significantly increased the overall number of drug arrests, and other drug related offenses(TheRead MoreThe War On Drugs And Drugs1199 Words   |  5 PagesThere was so much information on this topic of the War on Drugs that I am still wrapping my mind around it. It went into such detail about the war on drugs that are never talked about. We always hear â€Å"just say no.† I know that drugs are a very big problem in our society and even the whole world but I never knew to what extent it really was. I found it very interesting how Johann Hari interviewed these people who were in the middle of the drug war and their stories. It really opened my eyes to whatRead MoreThe War On Drugs And Drugs808 Words   |  4 PagesWhose interests are advanced by sustaining the war on drugs? Police seems to gain a lot by sustaining the â€Å"war on drug†. Drugs are a significant force in police deviance, with as many as half of all convictions in police corruption cases involving drug-related crimes. Corruption in law enforcement, courts, and corrections can be explained through egoism selfish desires for personal gain. In other cases, however, corruption might be better understood as stemming from socially hedonistic incentives;Read MoreThe War On Drugs And Drugs1821 Words   |  8 PagesThe war on drugs is a long going battle and it has created many issues all around the world and as of today the highest prison population can be found in the United States due to drug charges. About half of the inmates with in federal and state prisons can be found on drug convictions. Those charges can range from possession of an illicit substance to drug trafficking that surprisingly continues to be an issue in federal and state prisons. How can United States put an end to t he war on drugs? Read MoreThe War On Drugs And Drugs2027 Words   |  9 Pagesincreased federal spending in an attempt to curb the number of drug users and the sale and importation of illicit narcotics the war on drugs began in earnest. The war on drugs has also played a major role in politics as well as having a significant impact on the economy. While there are many arguments in favor for the war on drugs and an equal number of arguments against it I will attempt to show an unbiased look at the war on drugs and drug prohibition and how it has affected society as a whole. SinceRead MoreWar On Drugs And Drugs1952 Words   |  8 PagesWar on Drugs The war on drugs has come a long way without any remarkable success. America has been dealing with the drug menace for many years to a point that four of its presidents have declared the war on drugs part of their main agenda. Sadly, it has been a lost war in various perspectives. Drug abuse continues to be a daily topic with drug abusers flooding not only the American society but also many countries’ hospitals, prisons and courts. The drug trade has continued to cause violent crimesRead MoreThe Drug War On Drugs Essay2030 Words   |  9 Pagesthe â€Å"War on Drugs† sought to control the sale and use of psychoactive drugs as well as promote access to treatment for those who abuse and misuse these substances (Bagley, 1988; Elkins, 1990). Policies implemented prohibited the possession and distribution of narcotics (e.g. marijuana, cocaine, heroin); the punitive policies, which often resulted in hefty fines and prison sentences for violators, ultimately prompted the emer gence of a black market, more potent and lethal drugs, synthetic drugs as well

Sayyid Qutbs Impact on Islam - 636 Words

2. Evaluate the impact on Islam of ONE significant person or school of thought. Sayyid Qutb had a seemingly minimal impact throughout his life, but his teachings and ideology have become of significant importance to the Islamic faith. However his views and thoughts of that are somewhat extreme have lead some followers to form organizations which are involved with radical, extreme and â€Å"terrorist† activities. Qutb’s teachings and commentary of Islamic teachings are seen to hold considerable authority and significance to adherents of Islam. His main and most revered teachings included: the belief in Tawhid (the oneness of God), the concept of Jahiliyya (pagan ignorance), jihad (struggle) and the need to revive Islam. Through his first†¦show more content†¦Thus it is evident, that Qutb’s teachings in the ideal of jahiliyya were fundamental to the pathway that Islam decided to follow, and did in fact promote the teachings of Islam and sustained growth. Qutb was one of the most significant figures in the development of jihadi Salafi ideology. Qutb in true Salafi style, reanalysed the Qur’an to find new ideology. Qutb acknowledge that the contemporary jama’at (movement) would also encounter periods of weakness. Therefore he insisted that here was an immediate need for a new movement. Qutb also constantly stated that there was a need for new leadership. He claimed that the new leaders should engage in jihad (struggle) against jahiliyya, so that a true Islamic state can be established. His teachings of jihad and the need to use force if the survival of the Islam was under threat, is being used today out of his context of time by extreme â€Å"terrorist† groups. Members of these radical groups say are not afraid to die for their cause because Qutb gave them reason: â€Å"For a pious life is a life of struggle or jihad for Islam, and struggle means martyrdom†. Qutb’s actions, books and somewhat extreme teachings all greatly contributed to the revival of Islam. He successfully contributed to the revival of the Islamic faith through his commentary and teachings on the Qur’an and the tradition. In this action, adherents were able to gain a greater understanding of Allah andShow MoreRelatedThe Contribution Of Islam And Islam3730 Words   |  15 PagesOutline the contribution to Islam of ONE significant person or school of thought other than Muhammad and the Four Rightly Guided Caliphs. Sayyid Qutb’s contributions lie in his books and writings, which express his values and perspectives. He wrote a total of 24 book and articles criticising the American way of living and the Arab world for trying to become westernised. Social Justice in Islam was written first, expressing his belief in tawhid (unity in God) and in Islam as the only way of life. HeRead MoreIslam as a Living Religious Tradition Essay1098 Words   |  5 Pageshuman existence through Sayyid Qutb, Islamic bioethics and Hajj. Islam is a living religious tradition which helps adherents to answer the question of human existence through the legacy and writings of Sayyid Qutb, abortion, stem cell research and contraception of bioethics and Ihraam, Tawaf and Sa’y of Hajj. The paragraphs below will describe how Sayyid Qutb, Islamic bioethics and Hajj answer the question of human existence and how they all play a key role to support Islam as a living religious traditionRead MoreSummary Of The Loomi ng Tower By Lawrence Wright1574 Words   |  7 PagesTrade Center on September 11, 2001. The text included the personal accounts of Osama bin Laden and other middle-eastern influences such as Dr. Ayman al Zawahiri (the most significant ideological frontrunner of al-Qaeda), Abdullah Azzam, Khallad, and Sayyid Qutb, along with western factors like, Daniel Coleman, Jack Cloonan, Patrick Fitzgerald, and John O’Neill. The choices made by those influencers in the Middle East, and in the west, during the 20th century created the climate in which the terrorist

Hongkong and Shanghai Banking Corporation

Question: Write an essay on "Hongkong and Shanghai Banking Corporation". Answer: Introduction HSBC is the largest multinational bank in the world with total assets of US$2.67 trillion. The full form of HDFC is the Hongkong and Shanghai Banking Corporation. HSBC has around 6,600 offices in around 80 countries. As per the records, HSBC became the sixth largest public company in the year 2014. In the major financial market in the world, HSBC has a vital presence (Mulder and Westerhuis 2015). HSBC provides a wide-ranging approach of the economical services to the customers, trades as well as organization with the help of a global network that is linked by a highly developed technology. In order to meet the requirements of its customers, HSBC hires almost 30,000 workers speaking over 100 languages. HSBC is known to finance the export of tea as well as silk from China. It also financed the export of jute from India and sugar from Philippines (Bean 2012). Target market and Positioning The target market in HSBC is the customers who are belonging to the age group of 18-30 years. It has reported that the individual within the age group of the youth has the propensity to save more as compared to the elder people. As per the recent trends, the young people are giving up their luxury life in order to save more. The age groups between 18-30 years are saving the largest proportion of their income as compared to the other age groups. As result, HSBC targets the individuals belonging to this age group. They are the customers of the target market for HSBC. The more these individuals will save the more it will be beneficial for HSBC (Yu 2014). It also targets the obtainable customers of the bank from the Personal Banking, possessions and savings and Personal funding Services through open market attainment bases their creditability. The customer base is compounded by HSBC while intensifying the revenue. The revenue is mainly intensified within the obtainable customers by augmenting the spending on the card. The groups of customers who share an identical set of requirements as well as needs belong to the market segment. Market segment helps in organizing and serving the exclusive segment by helping the administrator to find out the best marketing. The market segments are easy to get to, assessable and large enough in order to be worth targeted by an organization. In order to segment a market it is important to focus on the demographic and the environmental segmentation. Figure : The HSBC (Source: The Week UK, 2016) The act of scheming the contribution of the company and the representation to engage a distinguishing place in the minds of the target market is positioning. The data derived from the SWOT and the PESTAL analysis of the HSBC facilitates the marketers to describe the links between the point-of difference as well as point-of-parity. The points-of difference are those advantages that are related by the customers with the brand. They are positively assessed with a competitive brand (Jo 2012). Micro and macro environment The microenvironment factors are those factors that have a direct impact on the success of the organization. The factors, which are external as well as out of control and influence, the decision making of the organization is termed as the macro environment. The macro environment mainly contains the factors as well as the variables, which are outside the trade, which has both positive and negative influence on the expansion as well as the continued existence of the trade, which encourages the achievement of the objectives (Bosdriesz et al. 2012). The macro environment forces that affect HSBC are as follows: Environmental factors the environmental factors include the increasing concern related to globalization as well as the insufficiency of raw materials and the effluence targets. As a result, it has become vital to view an industry as a principled as well as a sustainable company. There has been increasing demand, which is coming as pressure from the end of the customers to source ethically and form a sustainable reserve (Martins et al. 2014). Political factors it measures the degree at which the government intervenes in the economy. The political factors that affect the HSBC are the taxation policies, labor law, environmental rule, excise as well as political constancy. Economic factors HSBC must enhance an understanding of the economical surroundings as the economic states of affairs of the country have an impact on the factor prices within the particular organization. Wages, inflation, GDP, rate of exchange are the factors that affect the economic macro environment (Sonenshine and Kraft 2015). Social factors these factors affects the standard of living of the individuals. The factor includes religious conviction, family, demographics as well as distribution of age and the living circumstance. Technological factors the way HSBC is developing a perceptive of the rapidly rising technology is taken into account by the technological factors (Gendron 2013). Figure 2: The Macro Environment (Source: Marketing Audit, 2014) The micro environment forces that affect HSBC are as follows: Competitors the competitors of HSBC are the Citigroup and the Barclays. So, it is important for HSBC to compare its rate of interest and the online features of banking with its competitors. It should also compare the level of customer service provided by its competitors. Public individuals are that group o which HSBC relies to succeed in the market. However, these individuals are not personified as one. These individuals can be directly or indirectly associated with the HSBC bank. The individuals includes the customers as well as the shareholders an also the media. Consumers the existing consumers enjoy the loyalty scheme offered by the HSBC bank. This reward is given by the bank as a gift for being a part of the organization. The bank not only offers new schemes to the probable consumers but they also offer a huge diversity of banking financial credit in order to make their bank appeals to as many customers as possible. Figure 3: The Micro Environment (Source: Environment, 2015) Consumer Perceptions and Behaviour To maintain a stable relationship with the customers it is very important to focus on the perception of the customers. The satisfaction of the customers results from the comparison of the expectations of the customers proceeding to purchase with insight after a purchase. A bank is a financial institution that helps an economy to grow. The opportunities in the banking sector have taken place due to globalization. In order to get a clear perception about the customer towards HSBC the following survey needs to be taken into consideration. The questionnaire should include the L/C opening cost, the processing time of the document, financial support, trade relation, any extra facilities, placement of the bank, level of contentment, risk associated with the trade and the overall contentment. L/C Opening Cost the relationship managers determines the L/C Opening Cost which in turn creates great impact on the customers. However, the volume of transaction also determines the L/C Opening Cost. Figure 4: The L/C Opening Cost. (Source: Hsbc.co.uk, 2016) From the above diagram it can be stated that most of the customers agrees for the L/C Opening Cost. With the help of this cost, the customers will be able to decide whether they want the bank account with HSBC or not (Parves 2013). The processing time of the document as per the perception of the customers, the processing time of the document is accurate. Reliability on the Security System Reliability on the Security System Yes A little bit Never Total No. 44 23 6 73 Percentage 60.3% 31.5% 8.21% 100 As per as the perception of customers regarding the online security system most of the customers are in the favour of the security system in HSBC. About 60.3 percent of the customers feel that the security system by HSBC is required for safe online banking (Wong and Wong 2015). Figure 5: HSBC bank online banking Survey (Source: Sasse 2015) The above diagram shows the level of satisfaction of the customers associated with the HSBC bank online banking. It can be seen that 8.21 percent of the customers are highly satisfied with the online banking facility of HSBC. However, the rest of the 46.57 percent are only satisfied (Krol et al. 2015). Marketing Mix The set of four decisions, which needs to be taken into consideration before launching a new product, is known as the marketing Mix. The four variables of marketing mix include the product, price, promotion and place (Borden 2015). Product As far as the product under marketing mix is concerned, product is the first variable of the marketing mix. The company should deal with the fact that what is the product they are selling as well as the quality of the product. Price the pricing of product mainly refers to the cost that is put for the product. Product it mainly refers to the item that is essentially being sold. The goods, which are sold, must deliver a minimal level of performance. Place if the customers finds it easier to buy the product then in that case, it will be convenient for the customers and this is where place plays an important role. Product: Personal banking the wealth management services, the retail banking, online banking as well personal loans are included under this category. Personal banking also includes the international credit that is available in two varieties that is classic and gold. The banking services are provided by the bank round the clock through a widespread ATM network (Davis 2016). Economical planning services the services offered to both the inhabitants and the non-residents of the country are termed as the economical planning services. This service includes the stock broking procedure as well as the insurance services and the investment prospects. Corporate banking HSBC shares a corporate relation with the domestic banks as well as the foreign banks. The service provided by the bank includes the financing of capital, corporate deposits, business facilities, syndications and organization of cash (Tambe and Mehta 2015). Trade banking the bank is known to provide trade vantage and account related to business to the small and the medium size business unit. The services provided by the bank to this business are doorstep banking and phone banking. Assets and capital markets this include the imitative in major coinage, money market and foreign exchange. Protection and clearance this includes the services such as the distribution of finance, the distribution of unit and the management of cash. The Marketing Mix of the HSBC Place in the marketing mix HSBC is the largest bank in the world in the capacity of assets and also in order to operate productively. HSBC has almost 6600 branches in at least eighty five countries. There are innumerable banks in different countries under diverse names but they have been branded jointly. With the aim to spread its broad network, the bank had expanded its branches all over the place. Various monetary and banking services are provided by HSBC to its international customers. HSBC is mainly set up in that location where it is able to offer the best probable services as well as execute its services effectively (Pavlou and Stewart 2015). The ATMs under HSBC are located at the tactical locations in approximately all the main positions so that the customers are easily pleased with their services. Skilled security guards are employed outside the ATMs in order to protect the customers while they are making the transaction (Luo et al. 2015). Price in the marketing mix The pricing policies of HSBC are subject to change as the bank is in a competitive market. The pricing policies changes as per the trends in the market well as the policy changes of its competitor. The policies are subject to invention at each level and any time period. In order to avoid the competition, HSBC has implemented the insistent pricing policy which in turn involves the achievement through obtainable funds (Gordon 2012). HSBC has played a dual role in the constituent of pricing in order to fix its policy of pricing. The company thought of attracting the customers firstly so that the customers can buy the various products and services that are offered by the bank and produce the revenues later on. The maximization of profits, survival policies, personal aims and the social considerations are the factors that manipulate the policy of pricing. The pricing policy is varied and dynamic for various goods and services (Huang and Sarigll 2012). The pricing for services such as that includes the current account have become fixed as the bank does not require any fees for the opening of the account. However, the bank depends on the interval of time in which the money drifts in the bank between the transactions. HSBC charges a very small amount for the credit card scheme in order to draw more customers. Under the pricing policy there is hardly any demarcation that can be put into practice. Promotion in the marketing mix HSBC has decided to implement an extensive promotional strategy in order to create understanding about its bank and the variety of services it provides. HSBC used advertising to create the understanding s it was the best tool that can be used. The advertisement was placed regarding the HSBC bank on the newspaper as well on the business magazines (Gupta 2013). The advertisement of the bank was related to the information of the bank that mainly emphasized on the product and services that is offered by the bank (Goi 2015). People in the marketing mix In spite of having the advancement in technology, HSBC requires the direct communication between the customers and the employees of HSBC. The interaction is required because it helps in strongly influencing the customers. It is highly important for a bank because the workers working for the bank are mostly the first line of contact with its consumers. This element is very crucial and important in the marketing mix and that is the very reason to meet this variable it important to give a particular attention to the training of the workers by taking into consideration the present account package. The concept related to the prepaid card also requires attention as its main objective is to the change of the position related to HSBC, which in turn concerns about the psychology of expenditure (Gordon 2012). The training should be mostly given to the employees of HSBC as they are directly involved in the package of present account. The back office staffs or the employees should also be little aware about the concept. This is done in order to ensure that the bank has an overall idea about the commodities and services provided by the bank. Physical evidence in the marketing mix The physical evidence comprises of the tangential evidence that mainly deals with the possession of the customers. However, it has little self-governing value as compared to that of the indispensable evidence, which has the independent value but is not possessed by the customers. The prepaid card is the tangential evidence in this case; however, the indispensable evidence includes the branches of the bank, the cash machines, placards and the flyers (Jackson and Ahuja 2016). Process in the marketing mix Under the marketing mix, the variable process mainly focuses on the mechanism which in turn helps to deliver the service. The service includes trade policies for the stipulation of service and the degree of automation. A test needs to conduct by bank employees in order to determine how effectual and well-organized the front line employees are (Barrett and Weinstein 2015). Conclusion and Recommendation It can be concluded that HSBC targets the individuals belonging to the age groups between 18-30 years. It can be recommended that the age group mentioned above should continue their method of saving. It is also concluded that the market position of the credit card can be strengthened with the help of marketing mix. The credit card that has been designed by HSBC mainly satisfies the demand of its customers. HSBC charges a very small amount for the credit card scheme in order to draw more customers. Wages, inflation, GDP, rate of exchange are the factors that affect the economic macro environment of HSBC. It can thus be recommended that the marketing mix of HSBC should be maintained well. The product and services should be maintained and also the price that is the loan facility should keep with a lower rate of interest. The place should also be in the right position that is the bank should be located in the place, which is easily available to the customers. References Assignment Point. (2016). Customer Perception about Trade Service of HSBC - Assignment Point. Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. Bean, E., 2012. US Vulnerabilities to Money Laundering, Drugs, and Terrorist Financing: HSBC Case History. Borden, N.H., 2015. The concept of the marketing mix. Harvard Business school. Bosdriesz, J.R., Witvliet, M.I., Visscher, T.L. and Kunst, A.E., 2012. The influence of the macro-environment on physical activity: a multilevel analysis of 38 countries worldwide.Int J Behav Nutr Phys Act,9(110), pp.10-1186. Davis, S.I., 2016.Excellence in banking. Springer. Gendron, C., 2013. 3. Sustainable development through innovation ? A social challenge.Strategies for Sustainable Technologies and Innovations, p.51. Goi, C.L., 2015. Marketing Mix: A review of'P'.The Journal of Internet Banking and Commerce,2005. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Gupta, R., 2013. STUDY OF EFFECTIVENESS OF ADVERTISING STRATEGIES OF HSBC BANK.International Journal of Research in Management Social Science, p.90. Huang, R. and Sarigll, E., 2012. How brand awareness relates to market outcome, brand equity, and the marketing mix.Journal of Business Research,65(1), pp.92-99. Jackson, G. and Ahuja, V., 2016. Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,17(3), pp.170-186. Jo, H.G., 2012. A Harmony between Point of Parity and Point of Difference for the Improvement of Positioning. InComputer Applications for Software Engineering, Disaster Recovery, and Business Continuity(pp. 348-352). Springer Berlin Heidelberg. Krol, K., Philippou, E., De Cristofaro, E. and Sasse, M.A., 2015. "They brought in the horrible key ring thing!" Analysing the Usability of Two-Factor Authentication in UK Online Banking.arXiv preprint arXiv:1501.04434. Luo, A., Roach, S. and Jiratchot, C., 2015. The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention. Martins, C., Oliveira, T. and PopoviÄ , A., 2014. Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application.International Journal of Information Management,34(1), pp.1-13. Mulder, A. and Westerhuis, G., 2015. The determinants of bank internationalisation in times of financial globalisation: evidence from the world's largest banks, 19802007.Business History,57(1), pp.122-155. Parves, M., 2013. Customer perception about the trade service of HSBC. Pavlou, P.A. and Stewart, D.W., 2015. Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Sonenshine, R. and Kraft, E., 2015. What Motivates Banks and Other Financial Services Firms to Merge? An Empirical Analysis of Economic and Institutional Factors.Review of Economics Finance,5, pp.66-82. Tambe, H. and Mehta, S.S., 2015. 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Group and Innovators Organization Management †MyAssignmenthelp.com

Question: Discuss about the Group and Innovators Organization Management. Answer: Introduction: Every organisation has its strategic objective goals, which it wants to achieve, the only way to do so is by aligning goals of individuals in accordance with the organization. Hence it becomes extremely important to evaluate what the team needs and wants to achieve. In absence of any achievement, the organization and the individual would be moving in different direction with no synergy what so ever between the team and the organization (Hu Randel, 2014) Checking information on a current team member or a potential member is important to analyse and understand his role, his interest in the job and his efforts in the path of innovation. If the member is not open to innovation, he can never work on implementing new things and will bring no newness on the table Cross fertilizing ideas is as important as brainstorming, it brings more ideas in the company and at the same time develops an environment of constant innovation. One members idea can be a breeding ground for another idea from another team member and so on (Blum, 2016) Differences are bound to be in the team, owing to culture, race, caste, social circle etc., but these differences should not come in the way of productivity of the team. Hence, respecting every individuals views, suggestion would make them feel empowered and they would contribute more towards the success of the organization. Relationship between the employee and the employer has to be cordial and based on the fruits of loyalty and trust. Thus it is important for the employer to involve the employee in setting of ground rules, because employees are the ones who will have to follow that conduct, and if they are involved in the process right from the start, they would adhere to them, as they literally signed for it. Members follow their team leaders, hence the ways leaders adopt to communicate or do a task, and the same will be done by the team members. Hence, if the managers want the team to have deep roots of innovation, it should start right from them(Bain Kleinknecht, 2016) Share tasks and responsibility increases the accountability for the job and also helps in optimum utilization of the skill and resources, thus sharing and agreeing on tasks are really important to increase the productivity. Thinking helps in bringing innovation and radical ideas on the table, Challenging activities makes the employee perform at his best levels and collaboration helps in team building and synergy in the team Every individual works for him first, hence if we reward him on a personal basis and recognize him that motivation will stick with hi for longer duration. One should model behaviour that supports innovation because it is the building stone for innovation in the company. A company focussing on strategically innovation needs the leader to lead from the front, hence very important. In order to support innovation , the top management should be radical with their thinking and must have a risk appetite to challenge the existing system External ideas or stimuli gives motivation to the existing team, the work previous thought leaders have accomplished is something the employees look forward too, hence in motivational terms it is really important. Steve Jobs (Apple), have given inspiration to millions, the wave of innovation started after his breakthrough innovation in the field of technology. Hence, drawing inspiration from the thought leaders helps them to focus more strongly on their goals (Wellner, 2015) Information sharing, knowledge and expertise with other team members will make them feel trustworthy, confident and at the same time able to learn. Learning is a continuous process; hence, this will help them in immense learning. Another useful aspect of learning is, it helps in identifying the skill set one requires to have for fulfilment of his individual goals, and also try and understand the viewpoint of the leaders or the managers in the company. Testing and challenging idea is a part of B-testing, it helps to identify the gaps or lacunae in the ideas or the process, hence, extremely important to test and challenge the ideas. Another advantage is, it helps to improvise the idea. Discussing ideas gives more clarity on a particular idea or a topic, and helps to brainstorm further. The first step to innovation is keeping your mind open and discuss endlessly, working in a coherent atmosphere provides breeding ground for more innovation and better learning (Li, 2013) The team has really come together after implementing the new ideas and clear cut objectives laid down for them, debrief has helped them immensely in understanding the requirement of the organization and the managers. Reflection on activities helps to understand and measure the process. Its very important to look for inspiration from outside; it helps in learning about the fault and also provides a great insight on the quality of work or the idea. The opinion is non-biased and hence a better platform to learn. The clear cut benefits of discussing the challenges of being innovative in a constructive manner is important, as it helps to ascertain the difficulty in the road ahead, it helps team to have a fair understanding of the challenges, and also gives them a sense of responsibility that they are working towards something radical and something which has not been there in the first place, it provides a sense of accomplishment (Yeh Walter, 2017) As answered in the earlier questions, taking ideas for improvement helps big time in identifying the future challenges, which can help in building long term or futuristic strategy and in turn helps the team to pick the lead and work. This helps in stopping the process of reinventing the wheel every time. Innovation is a term which has hugely become popular in the last decade or so, hence celebrating it is important in order to create a community and also set examples for other. Successful innovation motivates other that nothing is impossible, with the team work, right direction and a determination to do something new, innovation can be achieved. References: Bain, D. and Kleinknecht, A. eds., 2016.New concepts in innovation output measurement. Springer. Blum, M., 2016. Platform for Innovation, Part IMaximizing the EMR.The Journey Never Ends: Technology's Role in Helping Perfect Health Care Outcomes, p.83. Hu, L. and Randel, A.E., 2014. Knowledge sharing in teams: Social capital, extrinsic incentives, and team innovation.Group Organization Management,39(2), pp.213-243. Li, C.R., 2013. How top management team diversity fosters organizational ambidexterity: The role of social capital among top executives.Journal of Organizational Change Management,26(5), pp.874-896. Wellner, K., 2015. Introduction. InUser Innovators in the Silver Market(pp. 1-8). Springer Fachmedien Wiesbaden. Yeh, S.T. and Walter, Z., 2017. Determinants of service innovation in academic libraries through the lens of disruptive innovation.College Research Libraries,77(6).